Payments services could spur big sales of the iPhone from Apple
Apple shares rose as much as 1.3 percent on Wednesday, a day after the launch of Apple iPhone 6 and shows - the first new product presented by CEO Tim Cook.
At least six brokerages raised their price target on shares of Apple about $ 16 to a maximum of $ 116, but it was also a rare drop in stock.
Many on Wall Street welcomed Apple Pago - new payment system wireless company - with Piper Jaffray, Gene Munster called the "star of the show" at the gala launch on Tuesday.
Will iPhone 6 and 6 more users to pay for a burger at McDonalds Corp or groceries at Whole Foods Market Inc at the touch of a button, using their credit cards American Express Co., Visa or Mastercard Inc Inc.
Samsung Electronics Co Ltd, Motorola Mobility and other wireless technology include wire similar in most Android smartphones. But with payment systems like Google Wallet does not catch on, technology is not the norm in phones.
"On mobile payments before, we believe the company has made a breakthrough and an important and difficult problem that has plagued the industry for several years in customer property snapped," William Blair analysts wrote in a note.
Cook, who took over as CEO Steve Jobs in 2011, has been under pressure to launch new services and offer big screen phones to counter popular Samsung Galaxy Note phablets.
The global market share of the iPhone, which represent more than half of Apple's revenue, fell to 11.7 percent for the quarter ended in June from 13 percent a year earlier, according to research firm IDC. (Bit.ly/Vqxmts)
"Apple Employee is a feature that should help sell Apple products and provide a little help from the bottom line," said BMO Capital Markets analyst.
But Andy Hargreaves, an analyst at Pacific Crest, said the growth potential of the iPhone 6 has been largely on the price of Apple shares. He cut his rating to from "outperform", becoming the first analyst to downgrade from May stock "perform industry."
Apple Watch, first new product of the company since joins iPad models iPhone 6 From $ 349, receiving phone calls and messages, play music and serve as electronic wallets to pay for goods.
The show, which goes on sale in the United States next year, has received mixed reactions. Fashion commentators as its own aesthetic, while some technical writers emphasized the Apple silent on the battery.
Sony Corp, Samsung, LG Electronics Inc. and Qualcomm Inc. launched smartwatches Google Android-based Porter, without much success.
"Apple Watch is attractive, but the need to connect the phone reduced life expectancy, and lack of interesting features for people who do not want a clock to limit the market," Hargreaves said.
Apple shares rose slightly to $ 98.18 in morning trading. They closed down 0.38 percent on Nasdaq on Tuesday.